Work with me

I work through hbd Branding.

hbd Branding is my company in Boca Raton. My team and I plan, design and build brands for new and established businesses, South Florida first, then anywhere in the US.

01 / What we dow 000

Three steps, one team.

01 / Plan

Brand strategy

Who the brand is for, what it says, and where it lives.

Brand strategy · Hanadi Alotaibiapproved Oct 10, 2026

1. Positioning

  • Founder, not worker. hbd is the service; I'm the lens behind it.
  • Quiet authority: calm, editorial, unhurried.

4. Audience

  • Established owners, and new ideas and startups too.
A page from my own brand plan
02 / Design

Identity

The mark, the type and the colors, plus the files your team needs.

hbd Branding logo anatomy board
Logo anatomy · hbd Branding
03 / Build

Websites, CRM and automation

Plus the content system your team uses every day.

hanadialotaibi.com
The first draft of this website's home page
This website, draft 1 · HTML, CSS and plain JavaScript
02 / Made at hbd Brandingw 000

The work, up close

Real pages from our brand packages. Point at a card to play its logo motion.Scroll to a card and its logo motion plays. Tap to replay.

hbd Branding logologo motion ▸

hbd Branding

My company · identity, motion
AaAaOutfit · Instrument Sans
  • #04042B
  • #0A146D
  • #0B70FC
  • #F2F2F2
IqraaMind logologo motion ▸

IqraaMind

My nonprofit · identity, type, motion
AaAaPoppins SemiBold · Italic · Regular
  • #162213
  • #96A892
  • #D4DDD2
  • #FCFCFC
Bubble's Sparkle logologo motion ▸

Bubble's Sparkle

Venture · identity, motion
AaAaPoppins ExtraBold · Medium · Regular
  • #0094E9
  • #0072B5
  • #FF7F00
  • #EAF6FE
EthicaFi logologo motion ▸

EthicaFi

Client · identity, motion
Wordmark: bold geometric sans, Fi in green
  • #1B2C17
  • #264125
  • #4CB848
  • #ECF5E8
South Florida Muslim Chamber of Commerce logologo motion ▸

South Florida Muslim Chamber of Commerce

Director of Brand & Communications · identity, motion
AaAaPoppins ExtraBold · SemiBold
  • #002717
  • #00432B
  • #FFA100
  • #FFFFFF
03 / How it startsw 000

How it starts

01

A 15-minute call

Pick a time. We talk about your business and where the brand stands.

02

The plan first

If we're a fit, we start with the plan, before anything is designed.

03

Then design and build

Step by step, with you reviewing along the way.

04 / A good fitw 000

Who it fits

Owners starting something new from scratch, and owners who have been open a few years and want the brand to show how good the work already is.

  • 01A new business or idea, starting from scratch
  • 02Open a few years, with a team and paying clients
  • 03Ready to plan before anything gets designed
05 / Talkw 000

Come talk it through.

Fifteen minutes about your business and where your brand stands today.

Book a call15 minutes