About
I wanted to know why brands work.
I'm Hanadi Alotaibi. I've built brands since 2016: first as a designer, then as a creative director, and now with my own team at hbd Branding.
Since 2016
- 2016
Hanady Designs
I founded Hanady Designs and started building brands.
- 2018
hbd Branding, Boca Raton
Hanady Designs grew into hbd Branding.
- Study
Master's in Communication
I studied brands as well as building them, because I wanted to know why they work.
- Today
Founder, with a team
I lead hbd Branding, build IqraaMind and Bubble's Sparkle, and serve as Director of Brand & Communications for the South Florida Muslim Chamber of Commerce.
Plan. Design. Build.
The thinking first
Who the brand is for, what it needs to say, and where it will live.
Then the look
The mark, the type and the colors, drawn to fit the plan.
Then the parts that work
Websites, CRM and automation, and the templates a team uses every day.
My mark is built the same way.
The H, my portrait in a coral circle, and an underscore and a dot. The circle rests exactly on the underscore. A pen, a line of code and a compass drew it.
Come talk it through.
Fifteen minutes about your business and where your brand stands today.