Hanadi Alotaibi

Hanadi Alotaibi · Boca Raton

A brand is planned first, then built.

I'm Hanadi Alotaibi, founder of hbd Branding in Boca Raton. I plan it, design it and build it, one brand at a time.

Come talk it through. 15 minutes. Creative Direction Session · 15 min

The reel shows logo motion my team and I made at hbd Branding, one at a time.

hanadi-mark.svg01 / 05
Hanadi Alotaibi·2026·my mark
01 / How I workw 000

Plan. Design. Build.

Three steps, always in this order. Scroll, and watch them draw my mark.

  1. 01 / Plan

    First, the plan.

    Who the brand is for, what it needs to say, and where it will live. The grid comes before the first line.

    Brand strategy · Hanadi Alotaibiapproved Oct 10, 2026

    1. Positioning

    • Founder, not worker. hbd is the service; I'm the lens behind it.
    • Quiet authority: calm, editorial, unhurried.

    4. Audience

    • Established owners, and new ideas and startups too.
    A page from my own brand plan
  2. 02 / Design

    Then, the design.

    The mark, the type and the colors, drawn to fit the plan and measured to its own numbers.

    Logo anatomy board for Hanadi's mark: the H, the underscore and dot, the coral circle, the portrait
    Logo anatomy · my mark, from my brand package
  3. 03 / Build

    Then, the build.

    Websites, CRM and automation, and the templates your team uses every day. This is where the brand goes to work.

    hanadialotaibi.com
    The first draft of this website's home page
    This website, draft 1 · HTML, CSS and plain JavaScript

Plan · Design · Build. The same three steps drew this mark.

02 / Workw 000

The work, up close

Real pages from brand packages my team and I made at hbd Branding. Point at a card to play its logo motion.Scroll to a card and its logo motion plays. Tap to replay.

hbd Branding logologo motion ▸

hbd Branding

My company · identity, motion
AaAaOutfit · Instrument Sans
  • #04042B
  • #0A146D
  • #0B70FC
  • #F2F2F2
IqraaMind logologo motion ▸

IqraaMind

My nonprofit · identity, type, motion
AaAaPoppins SemiBold · Italic · Regular
  • #162213
  • #96A892
  • #D4DDD2
  • #FCFCFC
Bubble's Sparkle logologo motion ▸

Bubble's Sparkle

Venture · identity, motion
AaAaPoppins ExtraBold · Medium · Regular
  • #0094E9
  • #0072B5
  • #FF7F00
  • #EAF6FE
EthicaFi logologo motion ▸

EthicaFi

Client · identity, motion
Wordmark: bold geometric sans, Fi in green
  • #1B2C17
  • #264125
  • #4CB848
  • #ECF5E8
03 / Who I work withw 000

For new ideas and growing businesses.

You might be starting from scratch, with an idea and no brand yet. Or you've run your business for years, and the brand no longer fits how good the work is. Either way, we start with the plan.

  • 01A new business or idea, starting from scratch
  • 02An established business whose brand no longer fits
  • 03South Florida first, then anywhere in the US
04 / Brands I am proud ofw 000

Brands I am proud of

  • Bubble's Sparkle

    Venture

  • IqraaMind

    Founder · nonprofit

  • EthicaFi

    Client

  • South Florida Muslim Chamber of Commerce

    Director of Brand & Communications

  • hbd Branding

    Founder
05 / Talkw 000

Come talk it through.

Fifteen minutes about your business and where your brand stands today.

Book a call15 minutes